Say goodbye to the day’s makeup with a cleanse that leaves skin feeling soft and hydrated

Imagine removing makeup without that dry-skin feeling afterward. The Holy Hydration! Makeup Melting Cleansing Balm from e.l.f. SKIN turns makeup removal into a pleasant ritual: the solid balm melts into a luxurious oil and transforms into a milky texture that rinses away easily.
With hyaluronic acid, ceramides, and peptides, it helps leave skin feeling hydrated, soft, and looking plumper.
Cleansing that removes makeup. Hydration you can feel.

Your makeup melts away. Your routine gets simpler.
Removing makeup doesn’t have to mean giving up skin that feels comfortable.
The e.l.f. cleansing balm was developed to help dissolve makeup and rinse away without leaving that tight-feeling sensation associated with harsh cleansers.
- Easily removes makeup: helps dissolve makeup products applied to the face.
- Cleanses without stripping skin’s moisture: its formula was developed to cleanse without leaving skin feeling dry.
- Leaves skin soft and silky: for a pleasant feel after cleansing.
- Helps maintain hydration: ingredients known for their moisturizing properties complement the cleansing experience.
From a solid balm to a milky texture

The texture transformation is part of the experience.
Solid balm → luxurious oil → cleansing milk
The product melts during use, helping loosen makeup, and transforms into a milky texture that rinses off easily. A practical way to incorporate makeup removal into your skincare routine.

Cleansing with ingredients that support hydration
The formula combines selected ingredients to help keep skin looking fresh and feeling comfortable.
Hyaluronic acid
Helps hydrate and make skin look plumper, contributing to a softer feel after cleansing.
Ceramides
Help support the skin’s moisture barrier, which is important for maintaining a comfortable feel.
Peptides
Help reveal a more refreshed, rested appearance, complementing the formula’s caring approach.
More than makeup removal: skin that feels comfortable

After a day of makeup, your skin deserves a cleanse that also takes hydration into account.
The Holy Hydration! Makeup Melting Cleansing Balm was developed to leave skin feeling silky, soft, and hydrated—without making makeup removal an unpleasant step in your routine.
It’s the balance between the cleansing you need and the caring feel you want.
Developed for all skin types
The e.l.f. SKIN brand indicates the product for all skin types, making it an option for anyone looking for a cleansing balm to add to their facial skincare routine.
Whether you’re removing the day’s makeup or simplifying your cleansing step, its transforming texture and hydrating ingredients make the experience more pleasant.
A choice aligned with your values
Choosing your skincare can also mean paying attention to what’s behind the products.
e.l.f. says its products are:
- 100% vegan
- Cruelty-free, with Leaping Bunny certification
- Sulfate-free in the skincare line
The brand’s goal is to combine skin-focused ingredients with accessible prices, without giving up its stated commitment to animals.
Add a new cleansing experience to your routine

If you’re looking for a practical way to remove makeup and want your skin to continue feeling soft and hydrated after cleansing, the e.l.f. SKIN Holy Hydration! Makeup Melting Cleansing Balm brings these goals together in one product.
With a texture that transforms during use, hyaluronic acid, ceramides, and peptides, it helps make makeup removal a more comfortable step in your routine.
Clean skin with a silky, hydrated feel.
Add the Holy Hydration! Makeup Melting Cleansing Balm to your skincare routine.
